<aside> 🤍
WHY THIS MATTERS
Clients, vendors and followers don't mind you taking leave. What unsettles people is surprise and silence. Telling each group early, clearly and warmly protects your reputation and your peace.
</aside>
<aside> ✍️
WHAT TO DO
Use the communication plan below to see who needs to hear from you and when. Customise the matching template, send it, tick Sent.
</aside>
<aside> ⏳
WHEN TO DO IT
Start 12 weeks before leave with wedding clients and vendors. Most other messages go out 8–4 weeks before. Your autoresponder switches on the day leave starts.
</aside>
| When | Who |
|---|---|
| 12–10 weeks before leave | Wedding clients with dates near your leave, planners and coordinators, vendors you work with often |
| 8 weeks before | All current clients with open work; set your booking cutoff on your website and booking forms |
| 6 weeks before | Email list, Instagram announcement, website banner |
| 4 weeks before | Gentle reminders to current clients about gallery timelines; prepare the autoresponder (not switched on yet) |
| Leave start day | Autoresponder ON, website banner updated, Instagram Story |
| 4–6 weeks before return | Waitlist first, then booking reopening email, then return announcement |
<aside> 🌿
Every template in the library uses [square brackets] for the bits you'll change. Search for "[" in a template to find them all quickly.
</aside>
One row for each group of people. Link each row to the template you'll use.
Every communication template, ready to customise. Open one, replace the [brackets], send.